Are you running a small business or side hustle?
Nearly 40% of U.S. adults supplement their full- or part-time job with a side hustle. Two in five U.S. adults say they currently have a side hustle, and more than three-fifths of them wish their on-the-side business could replace their main job. When building a small business or side hustle, there are a few key components to keep in mind.
Here are three ways to grow your side hustle or small business.
1. Make it personal
Since any extra work takes extra time, it is important that there’s a reason for the side hustle. Is it what you are passionate about? Will it bring in a certain amount of extra income? Will it further your main career? Will it give you more time with your family or friends?
Veronica Belmont, evangelist and product manager at Adobe Spark offers, “There are always going to be cases where one passion or interest might not fit in with your overall narrative. For me personally, I built my brand around technology— but I’m also really passionate about science fiction and fantasy books! I have this whole other ‘life’ online built around that too, including a podcast, speaking engagements, a whole separate LLC even. So for me, I cultivate those personal brands in parallel. In the case of other people who have more complementary interests, it’s definitely possible to find through lines that build on to your existing personal brand.”
Robert Blake, founder of Awesome Creator Academy, suggests, “Your personal brand and your side hustle can work hand and hand to create new opportunities for you. Building your brand within social media allows you to be discovered and represent your work and your experience. I’ve seen many people build their brand and even their entire business, quite literally from nothing but their phone.”
2. Get creative help
When you are busy with the day-to-day of running a small business, it becomes easy to get overwhelmed with building, cooking, creating or literally stocking the shelves of the store. When it comes to marketing, this is often the last task on most small business owners’ minds.
Belmont continues, “With our work at Spark, one of our biggest initiatives in 2020 is around launching multi-brand support, so we can enable folks to rapidly create content for social media, while being able to jump between branded assets on the fly (logos, typefaces, color palettes, etc.). That way, you can choose which version of yourself you want to represent when you’re on the go.”
3. Pick the write road
A side hustle can be any small business that makes sense in the context of your current schedule. Many people now do side hustles like writing, podcasting, creating video or still imagery on the side along with more traditional physical side hustles like cooking, building and cleaning.
The best small business is one that makes use of your existing skill sets or interests.
Blake gives two suggestions for side hustles for those who do not already have one, “There are two very lucrative side hustles that come to mind when it comes to leveraging them to aid your personal brand. Freelance writing can be a very successful side hustle for anyone building a personal brand, especially if you are leveraging a platform like LinkedIn or Medium to build your body of work up and attract those freelance opportunities.”
“One way to stand out as a freelance writer is to pay attention to aesthetics and the use of graphics and stock imagery that can reinforce your articles and create some needed context. For those who don’t have a background in graphic design or photography, Adobe Spark is a great resource, not only because of it’s simple to use templates and design tools, but the nearly endless stock photography options you get from Unsplash, connected through the app.”
As a video creator myself, I often find that creating videos on the side for YouTube, LinkedIn, Twitter, Facebook, Instagram, Pinterest and more is often overlooked.
Blake also adds, “Another side hustle that fits perfectly with personal branding is becoming a social media content creator or influencer, particularly if you use video. As someone who has produced and edited literally thousands of pieces of video content over the past seven years, it has helped not only build my personal brand but generated me hundreds of thousands of dollars in revenue.
On YouTube, you have the ability to monetize your videos with ads, and also receive donations via live streams. On other platforms, many content creators receive opportunities to work with brands for sponsored content.”
With so many side hustles available, which one will you pick? The best small businesses are supported by creative help and an aligned sense of purpose and existing skills.