Collaborating with another business–especially if you’re the smaller fish–can be great. Leveraging another company’s audience and gaining access to their resources and knowledge might just be what you need to grow. But how do you know if the opportunity will be worthwhile? Executive and leadership coach Greg Githens, author of How to Think Strategically, cautions business
How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond the capabilities of small businesses. Just
When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts receive more Likes than your posts? Should you be measuring Likes? What about Shares? As
Cash flow can be an ongoing battle for many small businesses. 29% of startups fail because of a lack of cash flow, according to a report from CB Insights. For those unfamiliar with the term, the Oxford Dictionary defines cash flow as, “the total amount of money being transferred into and out of a business.”
Are you running a small business or side hustle? Nearly 40% of U.S. adults supplement their full- or part-time job with a side hustle. Two in five U.S. adults say they currently have a side hustle, and more than three-fifths of them wish their on-the-side business could replace their main job. When building a small
As a company founder, you may be an expert on your product, but that doesn’t necessarily mean that you have a firm grasp on financial matters. A 2019 study by Intuit QuickBooks revealed that nearly 70% of small business owners struggle with cash-flow challenges. Many other money matters may keep entrepreneurs up at night as