Microbusinesses could be the key to surviving the COVID-19 recession

STEVEN MELENDEZ •
Co. Create
Prostock-Studio

People’s online microbusinesses and side hustles might be helping their hometowns’ resilience during the COVID-19 pandemic, a new study by the web-hosting company GoDaddy suggests. That includes people such as Nashville-based Chef Zach Sass, who was laid off as a result of virus-related restaurant closures. As a stopgap, he started a coronavirus-era business as a

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Emerging from the pandemic: How small businesses can begin to recover

Dennis Jaffe •
Forbes

As small businesses plan strategies for reopening and recovery, the new business landscape offers little more than painful choices. Being shut down or running minimal operations may turn out to be less stressful than facing the challenges ahead—new rules for safe operation, huge debts, uncertain ability to retain a workforce, working productively with social distancing,

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How to approach your local marketing activities in the age of COVID-19

Liz Weinsten •
Business2Community
ake1150sb

Times of great challenge require new ways of thinking. As we begin to settle into this the next normal, the value of local marketing has become clearer. Faced with several logistical roadblocks brought on by the Coronavirus, businesses across the country have started to hone in on their local communities to benefit the lives of

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Pivot your small business online: Tips, resources, and inspiration

E. Napoletano •
Forbes
Pivot Your Small Business Online: Tips, Resources And Inspiration

As small businesses scramble to right themselves in the ever-shifting COVID-19 world, many are in search of resources to help them thrive. The logistics of pivoting a traditionally in-person business to an online platform might seem overwhelming at first blush. However, businesses can go through a logical process to make such pivots. “When a business

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