A broader reach for your nonprofit means better brand recognition and the potential for more donors and higher donations. How can you extend your reach in the digital sphere? By creating a digital ad spend budget to use on various types of paid advertisements. In general, paid ads can help your nonprofit with your recognition,
As the holidays approach, busy season is on the horizon for many nonprofits. Planning for end of year, looking ahead to the next, and preparing for the influx of fundraisers and events can keep a staff busy. To free up your employees, enlisting volunteers can be a great option. Plus, during the holidays, many people
Summer is finally here and unless you are selling sunscreen, you might want to take a look at how to create interesting marketing campaigns to boost your sales. Summer campaigns give you more space to be fun and creative compared to regular campaigns that you run year-round regardless of the season. Here are some strategies
One of the classic refrains about nonprofit work is that those doing it will feel so rewarded. As in, emotionally, not financially. “Most of us who entered the nonprofit field didn’t do so because of the Benjamins,” wrote Vu Le, who runs the popular nonprofit blog Nonprofit AF. “However, it’s gotten ridiculous, and too many
Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is in a unique position to leverage its efforts by shaping engaging stories that speak directly to its target
As you might remember, I’ve previously covered a list of easy to use, inexpensive/free online tools that nonprofits can use to create amazing visuals. This time, however, I thought I’d take a step further and focus on how nonprofits can generate infographics to grab the attention of their audiences. Infographics take visuals one step further