When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts receive more Likes than your posts? Should you be measuring Likes? What about Shares? As
Fully developed, internal marketing departments can really support your brand. The problem is, unless you’re a huge company that can afford to employ specialized staff, many internal teams are small and generalized. Not only do some small to medium-sized businesses often struggle to handle all their marketing efforts alone, they sometimes have a hard time
Summer is finally here and unless you are selling sunscreen, you might want to take a look at how to create interesting marketing campaigns to boost your sales. Summer campaigns give you more space to be fun and creative compared to regular campaigns that you run year-round regardless of the season. Here are some strategies
For any type of small business, a big part of your success plan for 2019 is going to be your digital marketing strategy. If you don’t have an effective plan for digital marketing, you may miss out on a large number of profit and customer opportunities. The digital marketing arena is constantly in motion, so
One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned ways of people spreading the good news about a new business and
What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? We polled more than 80 marketing leaders to find out. Key FindingsFour factors that survey participants say have contributed significantly to their MO success: Clarity and consistency across the organization—shared practices, a well-defined