No one could have predicted the environment we’re currently living and working in as the result of the COVID-19 pandemic. Life has been put on hold and the business community has been rocked seemingly overnight. Flash back to just a month or so ago and you’d find that the majority of companies had been instituting
The press release has long been an invaluable resource for businesses of all sizes: a simple yet effective way of getting the word out about a major acquisition, change in staffing, new product, forthcoming event or indeed any other piece of news the company deems to be worthy of promotion. As with other communiqués, however,
Inbound marketing is something that most small business owners have heard of but few have implemented. But for those who do take the plunge, many are experiencing a more cost-effective and successful form of marketing. Unlike traditional outbound marketing where you push yourself on potential customers, inbound marketing is better aligned with today’s buyers who
When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts receive more Likes than your posts? Should you be measuring Likes? What about Shares? As
Fully developed, internal marketing departments can really support your brand. The problem is, unless you’re a huge company that can afford to employ specialized staff, many internal teams are small and generalized. Not only do some small to medium-sized businesses often struggle to handle all their marketing efforts alone, they sometimes have a hard time
Summer is finally here and unless you are selling sunscreen, you might want to take a look at how to create interesting marketing campaigns to boost your sales. Summer campaigns give you more space to be fun and creative compared to regular campaigns that you run year-round regardless of the season. Here are some strategies