Summer is finally here and unless you are selling sunscreen, you might want to take a look at how to create interesting marketing campaigns to boost your sales. Summer campaigns give you more space to be fun and creative compared to regular campaigns that you run year-round regardless of the season. Here are some strategies
For any type of small business, a big part of your success plan for 2019 is going to be your digital marketing strategy. If you don’t have an effective plan for digital marketing, you may miss out on a large number of profit and customer opportunities. The digital marketing arena is constantly in motion, so
One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned ways of people spreading the good news about a new business and
What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? We polled more than 80 marketing leaders to find out. Key FindingsFour factors that survey participants say have contributed significantly to their MO success: Clarity and consistency across the organization—shared practices, a well-defined
When you start your own thing, be it a blog or a brick and mortar store, people will take notice. If you create even just a little bit of momentum for yourself you’ll notice that other people and companies want to get involved pretty quickly. Anyone with a website has probably gotten one of those
We frequently approach marketers with great marketing contract staffing roles and other interim job opportunities. However, one common problem is that they’re unsure what a reasonable rate is for their hourly work. This is especially common in professionals who have spent their entire careers working full-time positions. These days, marketers can get great work as