8 ways to pay attention to customers

RICHARD SHAPIRO •
Business2Community

People like to feel and be in control. That thought is not necessarily articulated but when a customer is not in control, he or she is not happy. How can your associates create happy customers? Give the customer your full and complete attention. It’s not sufficient that your associates think they are giving their full

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The psychology of customer decision-making

Angela Hausman and PhD •
Business2Community

Ever wonder about the process of customer decision-making? Or, why you should care? In today’s post, we’ll discuss the psychology of customer decision-making and how knowing how to use it can dramatically improve market performance. So, let’s dive in, shall we? 1. Need recognition Here we talk about a gap between where you are and

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