As if starting a small business wasn’t stressful enough, the Bureau of Labor Statistics’ Business Employment Dynamics has found that around 50% of businesses with employees will survive their fifth year in business. That number drops to just 30% by their 10th year. Yikes. That doesn’t bode well for the success of your small business.
The press release has long been an invaluable resource for businesses of all sizes: a simple yet effective way of getting the word out about a major acquisition, change in staffing, new product, forthcoming event or indeed any other piece of news the company deems to be worthy of promotion. As with other communiqués, however,
Collaborating with another business–especially if you’re the smaller fish–can be great. Leveraging another company’s audience and gaining access to their resources and knowledge might just be what you need to grow. But how do you know if the opportunity will be worthwhile? Executive and leadership coach Greg Githens, author of How to Think Strategically, cautions business
When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts receive more Likes than your posts? Should you be measuring Likes? What about Shares? As
Fully developed, internal marketing departments can really support your brand. The problem is, unless you’re a huge company that can afford to employ specialized staff, many internal teams are small and generalized. Not only do some small to medium-sized businesses often struggle to handle all their marketing efforts alone, they sometimes have a hard time
It’s no secret that consumers and business customers alike are becoming more impatient and more demanding. Customers expect businesses to respond to them quickly, if not immediately—and it’s putting a lot of pressure on small businesses. Here’s a closer look at what customers expect from businesses, customer responsiveness trends, and how to be more responsive