A broader reach for your nonprofit means better brand recognition and the potential for more donors and higher donations. How can you extend your reach in the digital sphere? By creating a digital ad spend budget to use on various types of paid advertisements. In general, paid ads can help your nonprofit with your recognition,
Times of great challenge require new ways of thinking. As we begin to settle into this the next normal, the value of local marketing has become clearer. Faced with several logistical roadblocks brought on by the Coronavirus, businesses across the country have started to hone in on their local communities to benefit the lives of
Every company faces obstacles, but during the COVID-19 pandemic we’re facing crises on multiple fronts — from international supply chain disruptions to domestic shelter-in-place rules and an economic downturn. Businesses right now need leaders who can navigate unchartered water with clarity of vision and purpose even when they can’t see the distant shore. One
If you’re worried about whether your business will survive the COVID-19 health and economic crisis, you’re not alone. Millions of businesses are facing unprecedented challenges. Here’s what these business moguls and Advisors in The Oracles say you should do to weather the storm. 1. Be a strong benevolent leader If your company needs to cut
If you’re like me, you’re a bit stupefied at how the world has completely changed in a few short weeks. And you dread what it’s going to look like once the threat of coronavirus dies down. So many small businesses have been impacted, and the small business landscape is going to be forever changed. I’ve
As small businesses scramble to right themselves in the ever-shifting COVID-19 world, many are in search of resources to help them thrive. The logistics of pivoting a traditionally in-person business to an online platform might seem overwhelming at first blush. However, businesses can go through a logical process to make such pivots. “When a business