Latest Articles

How to design an outdoor room

Danielle Braff •
Chicago Tribune

If you have a deck, a patio, a yard or even a small slice of outdoor space with some fresh air, then you have an opportunity to expand your living space. Today, outdoor furniture has become much more than uncomfortable deck sets and ugly reclining chairs. Here are the essentials you need to know for


This couple was afraid to work for themselves — but after making the leap, they earn 6 figures while traveling the world

Business Insider •
Business Insider

In 2010, Karen Sargent and Paul Farrugia had $15,000 of savings burning a hole in their pocket. At first, they thought they would buy a flat in London, where they were living. However, Sargent remembers, “We’d daydream about traveling, and we decided the money was better spent on travel.” Instead of putting a down payment on a home,


The psychology of customer decision-making

Angela Hausman and PhD •

Ever wonder about the process of customer decision-making? Or, why you should care? In today’s post, we’ll discuss the psychology of customer decision-making and how knowing how to use it can dramatically improve market performance. So, let’s dive in, shall we? 1. Need recognition Here we talk about a gap between where you are and