Is there still anyone out there who doesn’t think that workplace diversity is a good thing? Diversity gives you access to a greater range of talent, not just the talent that belongs to a particular world-view or ethnicity or some other restricting definition. It helps provide insight into the needs and motivations of all of
It’s no secret that consumers and business customers alike are becoming more impatient and more demanding. Customers expect businesses to respond to them quickly, if not immediately—and it’s putting a lot of pressure on small businesses. Here’s a closer look at what customers expect from businesses, customer responsiveness trends, and how to be more responsive
As a company founder, you may be an expert on your product, but that doesn’t necessarily mean that you have a firm grasp on financial matters. A 2019 study by Intuit QuickBooks revealed that nearly 70% of small business owners struggle with cash-flow challenges. Many other money matters may keep entrepreneurs up at night as
Nothing beats getting stuck in the slow-lane for the self-checkout machine—or in the endless loop of an automated phone system that keeps disconnecting you—to underline how much more convenient interacting with a real person can be. While automation saves businesses time and money, it also inflicts very real frustrations on everyday people who are forced
Social media marketing may feel daunting to some small-business owners — there’s a lot of competition in the race to gain followers and translate that into sales. Plus, when you’re just starting out, it may not always be in the budget to hire someone to create content for you. Mastercard conducted research to learn what
As the holidays approach, busy season is on the horizon for many nonprofits. Planning for end of year, looking ahead to the next, and preparing for the influx of fundraisers and events can keep a staff busy. To free up your employees, enlisting volunteers can be a great option. Plus, during the holidays, many people