More Articles for Your Business

The prelude to discovering where your competitors are beating you

Scott Lambert •
Business2Community

Throughout my 20 years of Internet marketing experience, I have learned that monitoring your competitors can provide invaluable insights into their strengths, weaknesses, opportunities and threats. So when we ask our clients who their top competitors are, they typically give us a list of companies they compete against based upon traditional methods of marketing and

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8 ways to pay attention to customers

RICHARD SHAPIRO •
Business2Community

People like to feel and be in control. That thought is not necessarily articulated but when a customer is not in control, he or she is not happy. How can your associates create happy customers? Give the customer your full and complete attention. It’s not sufficient that your associates think they are giving their full

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