In today’s tight labor market, finding and retaining key employees is a top concern for many companies. A good benefits package can help with recruiting and encourage your critical executives to stay on board. Offering a 401(k) plan, robust health insurance, employee stock ownership plans, and life insurance options is crucial to creating a competitive
Inbound marketing is something that most small business owners have heard of but few have implemented. But for those who do take the plunge, many are experiencing a more cost-effective and successful form of marketing. Unlike traditional outbound marketing where you push yourself on potential customers, inbound marketing is better aligned with today’s buyers who
Collaborating with another business–especially if you’re the smaller fish–can be great. Leveraging another company’s audience and gaining access to their resources and knowledge might just be what you need to grow. But how do you know if the opportunity will be worthwhile? Executive and leadership coach Greg Githens, author of How to Think Strategically, cautions business
How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond the capabilities of small businesses. Just
When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts receive more Likes than your posts? Should you be measuring Likes? What about Shares? As
Cash flow can be an ongoing battle for many small businesses. 29% of startups fail because of a lack of cash flow, according to a report from CB Insights. For those unfamiliar with the term, the Oxford Dictionary defines cash flow as, “the total amount of money being transferred into and out of a business.”