When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts receive more Likes than your posts? Should you be measuring Likes? What about Shares? As
Cash flow can be an ongoing battle for many small businesses. 29% of startups fail because of a lack of cash flow, according to a report from CB Insights. For those unfamiliar with the term, the Oxford Dictionary defines cash flow as, “the total amount of money being transferred into and out of a business.”
Are you running a small business or side hustle? Nearly 40% of U.S. adults supplement their full- or part-time job with a side hustle. Two in five U.S. adults say they currently have a side hustle, and more than three-fifths of them wish their on-the-side business could replace their main job. When building a small
Fully developed, internal marketing departments can really support your brand. The problem is, unless you’re a huge company that can afford to employ specialized staff, many internal teams are small and generalized. Not only do some small to medium-sized businesses often struggle to handle all their marketing efforts alone, they sometimes have a hard time
Is there still anyone out there who doesn’t think that workplace diversity is a good thing? Diversity gives you access to a greater range of talent, not just the talent that belongs to a particular world-view or ethnicity or some other restricting definition. It helps provide insight into the needs and motivations of all of
It’s no secret that consumers and business customers alike are becoming more impatient and more demanding. Customers expect businesses to respond to them quickly, if not immediately—and it’s putting a lot of pressure on small businesses. Here’s a closer look at what customers expect from businesses, customer responsiveness trends, and how to be more responsive