So you want something from your customers? You want them to advocate for your company, to refer their friends to your products, to share your content online, and review your business on Yelp. “Why should I?” is the question you should imagine them asking you. If you want them to do something for you, you
Good content can be like a swiss army knife for growing businesses—especially when it comes to supporting your marketing, sales and SEO tactics. An archive of high-quality, targeted content can be one of the most important tools in your arsenal as you take on initiatives, such as Improving SEO Driving conversions Lead generation and nurturing
Empathy is becoming a buzzword for CEOs this year as a trait to have and to build within their organizations. Surveys and reports point up its importance as a “humanizing” tool that improves employees’ and companies’ performance and sets the right overall tone. A workplace empathy study by Businessolver found that 87 percent of CEOs
Small businesses on the rise typically face a few pivotal points as they grow—not the least of which is deciding to turn their accounting over to a professional. It’s an investment many can’t afford not to make, as more (and more complicated) transactions, vendors, and expenses often require accounting expertise the average business owner doesn’t
The value of well-trained employees to a small business is priceless. However, when severe economic times bear down on us, employee training budget is usually the first to be cut. Cutting your small business’s training budget often makes sense at the time; however, it will prove to be a costly mistake in the long run.
You probably know the anecdote about President Harry S. Truman, whose desk bore a sign with these words: The buck stops here. What he meant, of course, was that he and he alone was ultimately responsible for everything going on in his White House; beyond him, there was no one else to be held accountable.