In business, we sometimes have this chicken or egg situation where it takes money to make money. More specifically, every small business needs to make investments in order to keep growing. This requires putting money down in hopes of a return. While there are several ways to get funding, many small business owners are bootstrapping.
Love it or hate it, email marketing is a major part of modern business. In fact, email marketing offers one of your business’s greatest ROI over any other form of marketing. To get the most out of your email marketing, make sure you practice the following guidelines. Here’s 14 quick improvements to make to your
There’s a moment that strikes many of us in the fall, usually around October or perhaps even earlier, as we enter grocery or department stores: “The Christmas stuff is already out.” Scoff if you will at jumping the gun on the holidays (“And the Christmas music is already on the radio!”) but there is value
With approximately 328 million active Twitter users, it’s safe to say that the popular social media platform is flooded by the thoughts and opinions of public figures, news channels, industry leaders, and more. In the entire Twittersphere, there are over 500 million tweets published DAILY, so it’s easy to be overlooked, no matter how cutting-edge
The concept of a paperless office can sound downright strange. For many people in business, paper has been a constant, and a typical reaction might be, “Of course there’s paper. Documents must be filed, receipts and records must be stored, important forms must be protected.” But some small business owners are moving on without it,
Starting a small business comes with countless questions and concepts to ponder and analyze. Among the most essential is cash flow. Caron Beesley describes its importance as “the lifeblood of a business and critical in its growth” in a story for the small business administration website: “Small businesses are hugely dependent on their cash flow,