How to calculate an estimated hourly rate as a marketing contractor, freelancer or consultant

Mark Miller •
Business2Community

We frequently approach marketers with great marketing contract staffing roles and other interim job opportunities. However, one common problem is that they’re unsure what a reasonable rate is for their hourly work. This is especially common in professionals who have spent their entire careers working full-time positions. These days, marketers can get great work as

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51 essential email marketing tips to help marketing automation

Jessica Mehring •
Business2Community

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really

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