4 keys to marketing operations success

Gary Katz •
Business2Community
marketing

What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? We polled more than 80 marketing leaders to find out. Key FindingsFour factors that survey participants say have contributed significantly to their MO success: Clarity and consistency across the organization—shared practices, a well-defined

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How to calculate an estimated hourly rate as a marketing contractor, freelancer or consultant

Mark Miller •
Business2Community

We frequently approach marketers with great marketing contract staffing roles and other interim job opportunities. However, one common problem is that they’re unsure what a reasonable rate is for their hourly work. This is especially common in professionals who have spent their entire careers working full-time positions. These days, marketers can get great work as

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