Using your website to get to know your customers

Andrew Schulkind •
Business2Community
Woman using laptop.

Many of us are in business where we don’t interact directly with our end customers. We operate through distributors or value-added retailers or some other channel. This is, of course, a tried-and-true model that is successful in many businesses. But even setting aside the dis-intermediation that technology continues to bring about, you’re giving up a

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Customer service is crucial for small businesses during the holidays

David Kiger •
Business2Community

The holiday shopping season brings that odd combination of fun, exciting and stressful times. New small business owners may find the seasonal rush to be an eye-opening experience, one that has significant sales opportunities and potential for growth, but also filled with tricky situations. Keeping the customer in mind throughout these moments is essential for

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7 guaranteed ways to lose a customer

Steve DiGioia •
Business2Community

…because my loyalty does have limits. You failed them again. Be honest – face the facts! You worked hard for years to build a loyal customer base and now look at you. Your customers are leaving in droves. What happened? Sales are down, bills now pile up. Employee morale is low and coming to work

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‘Don’t be boring’ is the best way to gather customer feedback

Conrado Langer •
Business2Community

Customer feedback. These simple words are in every businessman’s mouth (and 2-hour long Powerpoint presentations) and can give you priceless insights if done right. This data is essential to measure customers’ satisfaction and make your products/services meet their needs. But let’s be honest, the ways people use to collect it are not thought through like

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8 ways to pay attention to customers

RICHARD SHAPIRO •
Business2Community

People like to feel and be in control. That thought is not necessarily articulated but when a customer is not in control, he or she is not happy. How can your associates create happy customers? Give the customer your full and complete attention. It’s not sufficient that your associates think they are giving their full

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