Developing the right content marketing plan can play a significant role in the success of your marketing and business. Let’s back up for a minute and define content marketing, and talk about why you need it in your business. From Content Marketing Institute: Content marketing is the marketing and business process for creating and distributing
User engagement is essential to your marketing success. Without it, you’re just yelling into a wind tunnel. People need to care about what you’re saying, and they need to feel like they are part of the conversation. When they do, they will enthusiastically spread the word about your brand and what you have to offer.
Great news! You have subscribers. Every week, maybe even every day, you plan on sending out ‘newsletters’ to your customers. This is an email marketing strategy that allows you to do a lot with your business, more or less with the touch of a button. A newsletter is a valuable tool for both your company
Episode 41 of Landscape Digital Show reveals how creating content people trust depends on the authority of the source and its relevance. What kind of content should I create? This is a common question that has an easy answer. Create content that people trust. Google defines this as: 1. Content that is relevant to
In copywriting, there are often multiple ways to deliver the same message. By highlighting either the positive or negative, marketers can position their products as they want to. Highway billboards offer great examples of positive and negative language can strongly influence how successful an advertisement is. When to use positive language Businesses should try to