Social media is growing in popularity as a way of bringing onboard new employees, reports are finding. Some 94% of advertising and marketing executives surveyed by The Creative Group said their organization uses social media for recruiting, with the top reasons being to post jobs and promote the company via advertising and posts from their
So you want something from your customers? You want them to advocate for your company, to refer their friends to your products, to share your content online, and review your business on Yelp. “Why should I?” is the question you should imagine them asking you. If you want them to do something for you, you
Are you a list maker? I am. I love to make a list. The more lists, the better. And the satisfaction of checking things off those lists? What an amazing feeling. Over the last few weeks, I’ve been putting together a new list. Unfortunately, this one else isn’t quite as easy to check things off
Diverse and inclusive companies drive innovative results. Yet the tech industry, as well as many others, still struggles with diversity and inclusion, often failing to attract diverse talent due to inclusivity issues in the workplace. For organizations looking to shape up their diversity and inclusion practices and policies, the change can be challenging — and
One of my students in my group coaching program recently asked about how to do long-term business planning. In her experience, every time she tries to make a detailed plan for her business she is never able to follow through with it. While I’m not a huge fan of very detailed long-term business planning, I
When business is “busy,” everyone’s jamming to get it done. Employees come in early, leave late, answer emails from home, even spend a weekend wrapping up a big project. Busy days become busy weeks and months. Pretty soon, it’s all work and no play. Job burnout, disinterest and poor performance are just around the corner.