‘Don’t be boring’ is the best way to gather customer feedback

Conrado Langer •
Business2Community

Customer feedback. These simple words are in every businessman’s mouth (and 2-hour long Powerpoint presentations) and can give you priceless insights if done right. This data is essential to measure customers’ satisfaction and make your products/services meet their needs. But let’s be honest, the ways people use to collect it are not thought through like

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Rapid sales: Time to implement a business budgeting system

Alan Hart •
Business2Community

If you spend enough time at a company, or if you’ve worked for several companies during your career, you’ll inevitably encounter slow periods, and financial hardship, and even occasionally company reorganization, liquidation, a buyout or simply shutting down operations altogether. There are many reasons why companies fail or temporarily underperform. Among them are bad management

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The prelude to discovering where your competitors are beating you

Scott Lambert •
Business2Community

Throughout my 20 years of Internet marketing experience, I have learned that monitoring your competitors can provide invaluable insights into their strengths, weaknesses, opportunities and threats. So when we ask our clients who their top competitors are, they typically give us a list of companies they compete against based upon traditional methods of marketing and

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