If you want to start a business but can’t ‘find your passion,’ here’s the first step to take

Shana Lebowitz •
Business Insider

Watch enough “Shark Tank” and you’ll learn that successful entrepreneurship starts with passion — the kind of passion that moves people to tears when they talk about building their business. But if you’re an aspiring entrepreneur and you’re waiting for a passion to fall down and bonk you on the head like Isaac Newton’s proverbial


The psychology of customer decision-making

Angela Hausman and PhD •

Ever wonder about the process of customer decision-making? Or, why you should care? In today’s post, we’ll discuss the psychology of customer decision-making and how knowing how to use it can dramatically improve market performance. So, let’s dive in, shall we? 1. Need recognition Here we talk about a gap between where you are and