6 tips for building a strong social media community that small businesses can use to drive sales

Jennifer Ortakales •
Business Insider
Woman using smart phone on street

Social media marketing may feel daunting to some small-business owners — there’s a lot of competition in the race to gain followers and translate that into sales. Plus, when you’re just starting out, it may not always be in the budget to hire someone to create content for you.  Mastercard conducted research to learn what

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How to maximize your FDIC insurance coverage

Wintrust
Happy African American insurance agent and couple going through savings plans.

This story and image was originally published in the September 2019 issue of Highland Park Neighbors. It has been republished with permission. If you’ve ever heard a TV or radio commercial promoting a bank, chances are it ended with a phrase about the bank being FDIC insured. Since this message comes at the end of

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Roundtable: Cybersecurity threats for businesses

Wintrust
WintrustCybersecurity

Cybercrime is projected to cost businesses $2 trillion in 2019, so cybersecurity continues to be top of mind for businesses. With hacking, malware, social engineering, and other breaches on the upswing, Wintrust recently invited dozens of area business leaders to a seminar about cybersecurity threats for businesses. The three presenters were: Tom Wojcinski, director, risk

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