March Madness: when even the floor is branded

Matthew Harris •
Business2Community

This week, 68 teams from around the country will take the floor to battle for a national championship in the NCAA Men’s Basketball Tournament. “March Madness” as it’s known to millions of fans (some more casual than others), is one of the biggest sporting events in the country each year. And as any branding expert

Read More...


How to narrow in on your brand message

Personal Branding Blog •
Business2Community

Branding yourself with authority will do more than authenticate your image. In fact, it could turn your entire business around. If done correctly, you can position yourself above your peers and become a well-known influencer within your niche. What’s the one thing you must always remember? People want to buy from and work with someone

Read More...


How to create a unique brand.

Wintrust

So, you’ve created a business plan, rented a space and now you’re designing a brand. Most overlook the power of a great brand for advertising. People often associate advertising with radio commercials, TV commercials, billboards, trade show events and people on the streets who pass out flyers. However, your brand does a lot to determine

Read More...