Latest Articles

This couple was afraid to work for themselves — but after making the leap, they earn 6 figures while traveling the world

Business Insider •
Business Insider

In 2010, Karen Sargent and Paul Farrugia had $15,000 of savings burning a hole in their pocket. At first, they thought they would buy a flat in London, where they were living. However, Sargent remembers, “We’d daydream about traveling, and we decided the money was better spent on travel.” Instead of putting a down payment on a home,

Read More...


The psychology of customer decision-making

Angela Hausman and PhD •
Business2Community

Ever wonder about the process of customer decision-making? Or, why you should care? In today’s post, we’ll discuss the psychology of customer decision-making and how knowing how to use it can dramatically improve market performance. So, let’s dive in, shall we? 1. Need recognition Here we talk about a gap between where you are and

Read More...