Latest Articles

51 essential email marketing tips to help marketing automation

Jessica Mehring •
Business2Community

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really

Read More...


Why reverse mortgages are worth a look

Cypress Partners, Ria, Founding Partner, and Pete Woodring •
Kiplinger

Until recently, the subject of reverse mortgages rarely ever came up in my consultations with clients. When it was discussed, it was the client who brought it up. I’d easily dismiss the idea of a reverse mortgage because it was an expensive form of borrowing and posed unnecessary risk when there were other sources of

Read More...