More Articles for Your Business

The psychology of customer decision-making

Angela Hausman and PhD •
Business2Community

Ever wonder about the process of customer decision-making? Or, why you should care? In today’s post, we’ll discuss the psychology of customer decision-making and how knowing how to use it can dramatically improve market performance. So, let’s dive in, shall we? 1. Need recognition Here we talk about a gap between where you are and

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5 crazy ideas for turning financial challenges into game changers

Ahmad Raza •
Business2Community

Back to Basics To make lasting change in both your personal and corporate finances, you need to identify key areas where you can improve. I know, creating a list of “opportunities” isn’t exactly crazy or exciting. But, the resulting change can be. If you can honestly assess your company’s strengths and weaknesses, you can attack

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